Pill for A Pill

The Case for Her & Hey Jane | D&AD New Blood 2023
Role: Concepting, Copywriting

Roe v. Wade overturned takes away not only a human right but also so many lives due to unsafe abortion. However, there’s one exception in the law: “Unless the abortion shall have been done to preserve the life of the mother, all shall be punished.”

Abortion is now more dangerous than ever, but it should never be.

So while we can't overturn the law, let’s show how it could be unnecessarily deadly. Introducing, Pill for a Pill - the launch of a deadly pill that put women into critical states on demand, so that they are qualified for a safe “life-preserving” abortion.